Modular chrome tubes are the main elements for the scenery of the latest pelican avenue presentation during Paris fashion week. Dancers interacted with the polished set-up, a scenery that is inspired by an overequipped beach setting, health and wellness centres, the elements of a selfcontent bourgeoisie. The changing cabin made from string curtains, the useless fitness constructions and sun loungers were almost left unused. There were some slow efforts to exercise but finally the tension of boredom yields to enjoyment of the heat, the isolation and complacency.
The setting that was developped as pelican studio in collaboration with multimedia artist Michiel Helbig, has its origin in “Evil under the Sun” - a programme of events, curated by Lucy Mc Kenzie and Milovan Farronato for the Fiorucci Art Trust on Stromboli. pelican avenue designed a changing room for the black sandy beaches of the volcanic island.
For the Paris showroom, pelican studio designed 2 clothing racks in addition to the presentation setup. Working with the same modular chrome tube system, using it for its original function, but rethinking their generic appliances and forms. Both, the existing objects and furniture are for sale and can be ordered but the modular elements allow us as well to adapt the designs for different needs and dimensions.
Prices and more information on request.